(1) The method to access the fundamental knowledge in particular area and find the relationship between the fundamental theories stated by different authors. From there, a new model/framework was proposed.
(2) A better writing skill by applying the fundamental knowledge to complete a strategy or plan in specific areas.
The weakness during my SEM1
(1) Thinking is too superficial while apply the fundamental knowledge to complete a strategy or plan in specific areas. The linkage between fundamental theories with written plan is too weak.
(2) The fundamental theories I obtained in particular is too little to come out with a more comprehensive framework or model.
(3) Failed to manage group work in professional way due to different educated level individuals. Works were mostly dependent on group leader.
The study objectives of SEM2:
(1) Intensive literature review is needed for particular area before starts to write a marketing/IT plan. The theories should applied correctly in the written plan. To ensure the written plan is workable in real world as well as to obtain the advance skill to apply the existing knowledge (outcome of the research) in the case by inquiring the fundamental theories.
(2) To learn the skill to turn the research to commercial world through research grant.
(3) Manage group members by divide the work according to individual's strength. Intensive group discussion is needed.
Hope that all objectives will be achieved in the end of SEM2.
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